Jennifer Williams, headshot, smiling

The name Entrelac comes from a knitting technique: small, individual blocks, each knit from the stitches of the one before it, joined together into a single, cohesive fabric. No single square holds the whole piece together — it's the interlocking that does the work. That's exactly how I think about knowledge management. Your business already has all the pieces: the notes, the folders, the processes you've half-written down, the things you just know. My job isn't to hand you a brand-new system from scratch. It's to take what you already have and knit it into something that holds its shape — even when you're not the one holding it.

I started this business because I kept meeting people who were brilliant at their actual work and drowning in everything around it: the tangled Google Drive, the dropped stitches nobody caught until something unraveled, the tension of trying to hold an entire business in your head. That's a solvable problem. It just usually takes someone else's hands to help you pick up the pattern again.

When I'm not untangling other people's systems, I'm probably untangling actual yarn — knitting is where I first learned that the strongest fabric isn't the one with the fewest seams, it's the one where every seam is placed with intention.

If your business feels like it's unraveling, or if you're just tired of holding every stitch yourself, let's talk.

Finding the thread that ties your business together.


I'm a librarian, logistician, and information manager — three careers that all come down to the same question: where does this piece go, and how does it connect to everything else?

I've spent my career finding signal in the noise. In libraries, that meant helping people navigate more information than any one person could hold in their head. In logistics, it meant building systems that kept complex operations moving even when the person who built them wasn't in the room. Now, at Entrelac Information, I do the same work for solopreneurs and small businesses — one-on-one, one pattern at a time.